Séoul
JP at Louis Vuitton / Shinsegae
2025
Hotel Minerva in Rome begins a new chapter under the creative direction of Hugo Toro. Located just steps from the Pantheon in the historic center, this 17th century building has been reinterpreted with an approach that combines its heritage with a contemporary and carefully considered vision.
In this project, Hugo Toro maintains a key idea of his work: creating spaces that convey emotion. Inspired by the history of the place, he proposes interiors where past and present interact naturally. Original traces are preserved, while light, materials, and lines bring a renewed sense of clarity. The hotel becomes a calm and welcoming space, designed to encourage rest and reflection.
His aesthetic draws on both Antiquity and a more contemporary sensibility. He uses warm tones, soft textures, and custom designed furniture created to integrate with the surroundings. Frescoes are preserved or reinterpreted, marble floors coexist with high quality fabrics, and there is a subtle influence inspired by the world of the Orient Express, adding a sense of timeless elegance.
More than a simple renovation, the project aims to recover the essence of the hotel while adapting it to a contemporary vision of hospitality. Hotel Minerva presents itself as a balanced space where history and modern design coexist naturally.
Hugo Toro conceived this restaurant on the Louis Vuitton rooftop at the Shinsegae building in Seoul as an immersive experience. Designed in collaboration with Maison Louis Vuitton, the space was developed specifically to bring together the house’s craftsmanship with South Korea’s architectural and cultural heritage. The brand’s iconic codes are reinterpreted in a contemporary language, creating a clear and cohesive experience.
JP at Louis Vuitton offers a warm and welcoming atmosphere, with an almost residential feel. The character of the rooftop is balanced by a sense of comfort, allowing visitors to feel at ease while taking in views over Seoul. The project follows a sensory approach. From the entrance, warm tones connect with the skyline and the city’s silvery light. The lighting introduces a softwarmth, while materials such as wood and a red plaster inspired by Épi leather add texture.
Located in Gangnam, the space engages with its surroundings and local traditions. Rugs designed by Hugo Toro are produced in jacquard using artisanal techniques, and the ceiling features a carefully composed pattern. Movement through the space is organized in sequence, creating more intimate areas defined by arches and enclosed rooms, including a VIP space.
Every element of the project was developed by the studio, including furniture, lighting, rugs, wall panels, and architectural details. Working with Louis Vuitton provided an opportunity to explore craftsmanship, understand materials more deeply, and highlight artisanal processes. For Hugo Toro, the project required a high level of precision and a focused approach, pushing the work further in a thoughtful way.
Inspired by the golden age of speakeasies, Flash brings together sensuality, mystery, and a certain raw intensity in a setting defined by deep reds and amber tones.
The experience begins like entering a house that has been transformed into a club. After the brightness of the Cannes sunlight, visitors move into a darker, more intimate atmosphere shaped by onyx, varnished wood, hammered copper, and raw concrete. At the center, the bar, clad in backlit aluminum blades, acts as a focal point, connecting directly to the dance floor.
All elements are custom designed, from carpets inspired by mangroves to pleated leather banquettes, animal patterned jacquards, vintage objects, and lighting integrated into the architecture. The project is conceived as a sensory experience, engaging sound, light, taste, and touch to create a cohesive environment.
Materiality plays an important role. Surfaces such as leather, lime plaster, wood, and metal are meant to be felt, adding a tactile dimension to the space. Flash is designed to respond to the presence of its guests, encouraging movement and interaction. It becomes a place where people gather, move, and experience the night in a setting that feels both immersive and alive.
Marlow, located in the Mareterra district of Monaco, is a restaurant designed by Hugo Toro as a space that changes throughout the day, moving from calm to a more lively atmosphere in the evening.
The project combines the feeling of a wood panelled private club with the openness and light of the Mediterranean. It includes around 300 square meters of interior space and a 100 square meter terrace.
Everything was custom designed, from the architecture to the furniture, lighting, and door handles. The design brings together Victorian inspired elements with marine references, creating a dialogue between warmth and coastal influences.
The space is organized around a central bar, with different areas including a seafood counter, a private lounge, and a space for live music. Light plays an important role, shifting from daylight to a softer evening atmosphere.
Materials such as wood, marble, Murano glass, and decorative patinas shape the overall feel of the restaurant. Within the space, a cabinet of curiosities called Lady M presents a selection of objects, books, and artworks.
This early 20th century private mansion in Paris, left abandoned for fifteen years, has been carefully restored by Hugo Toro, who aimed to preserve its original character while adapting it for contemporary living. Structural work reorganized the seven levels of the building and restored key historic features such as the wood paneling and the staircase railing.
The project focuses on creating a balance between warmth, intimacy, and a more expressive architectural language. In the living areas, custom designed pieces sit alongside vintage furniture and works by Hugo Toro, establishing a dialogue between past and present.
The monumental staircase is highlighted by a seven-meter chandelier in chrome and Murano glass, emphasizing the verticality of the space. Each room has its own identity, from the living room with its curved green ceramic fireplace to the main bedroom with bespoke textiles and detailing. The en suite bathroom, finished in green onyx marble, combines natural texture with a more refined aesthetic.
The interior pool, surrounded by plants and daybeds, along with a winter garden opening onto a terrace, extends the living spaces outward. The project is structured like a sequence of spaces, each with its own atmosphere, bringing the house back to life in a coherent and livable way.
This apartment near Buttes Chaumont Park has been redesigned with a bold color palette and a careful use of contrast.
Originally from the 1960s and 1970s, the space has been updated with a focus on wood, using three different types: walnut, liquidambar, and ziricote, to create variation and depth. Hugo Toro designed much of the custom furniture and added touches of red travertine pieces from his Amanecer collection.
The result is a straightforward and balanced interior where materials and colors define the atmosphere.

Hugo Toro Architecte —
184 Rue Saint Maur, 75010 Paris

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